Wondering why customers aren't buying?
You've spent months building the perfect website. Brilliant brand identity, seamless customer service with carefully curated products in colours that zing!
But no one is buying.
A common issue across many industries, poor sales can affect online retailers the hardest.
So, let'sand explore 3 ways to fix them to start selling more:
1. Know how customers experience your website.
If you’ve worked on your website for months, you know where all the links lead. All the products you stock, colour variations, sizing, the shipping information, currency, returns policy and pricing.
But does your customer? Are your website visitors frustrated with your home page? Are they working too hard to search for the right product? Can they find the information that's important to them?
Do you even know what information is important to your prospective buyers?
You need simple, easy navigation around your entire online shop with crystal clear website copy supported by meaningful images so they know they've come to the right place!
Because online readers are very fickle!
2. Listening. Really listening to your customer.
Getting poor response to your product or offer? You need feedback from your target market about what they want. What they need so they click "Buy Now!"
What problem is your product or service solving for your customer? Connect with potential customers to get their insights. Ask questions. Questions such as, "What's the number one thing you need help with?"
Host a free webinar to pre-sell your service or send a short survey to uncover client wants. A short survey question such as, "What's the biggest challenge facing you in business right now?" can provide valuable insight into your client's pain points.
Selling your products at local markets is a great way to gain insight into what your customers think, want, need. Personal interaction with your target market is a highly effective, affordable way to conduct market research.
People simply don't buy products that they perceive as having poor value. This means you need to describe the benefits to your customer that your product provides to build perceived value. Perceived value drives the sales of your product or service. If a potential customer can't see the value they will simply click away.
This means that when seeking to make a purchase, your customer is interested in the benefits they get, not the features. It's how your product will solve their problem. Give a solution to make their life better. The value they perceive isn’t linked to how many features your product has. The value is how it benefits your customer.
4. Your Website Needs Fresh Content
Hey, it was 3 Reasons Why Customers Aren't Buying What You're Selling! Yes, yes, I know... but we all like getting a little extra value, right? And, this point is seriously a major issue that could be hindering your online success.
If your website's content, images and blogs are out-dated, poorly executed or lackluster then they're destroying your online and off-line business. Yes, literally destroying your brand!
Because any old content is not good content when your website is your shop window. It has to be SEO-friendly copy, benefit-led, original and highly relevant to your target market.
It's what connects your brand with your audience.
Your words must speak your customer's language!
This means your website copy needs to closely align with the voice and tone of your target audience. When your website content has that WOW factor, it builds trust, creates confidence and value in the mind of your customer.
So, let's get crystal clear. You need concise, persuasive copy that attracts your audience and compels them to take action.
Because that’s the power of effective copy writing! The kind of copy writing that will work wonders for your brand.
Get in touch now for powerful, interesting words.
The kind that people actually read!